COUNTY OF ALBEMARLE

 

EXECUTIVE SUMMARY

 

 

AGENDA TITLE:

2008 Citizen Survey Report

 

SUBJECT/PROPOSAL/REQUEST:

2008 Citizen Survey Final Report and Presentation

 

STAFF CONTACT(S):

Messrs. Tucker, Foley, Elliott, Davis, and Ms. Allshouse, L

 

LEGAL REVIEW:   Yes

 

AGENDA DATE:

February 4, 2008

 

ACTION:                INFORMATION:  X

 

CONSENT AGENDA:

  ACTION:              INFORMATION:   

 

ATTACHMENTS:   Yes

 

REVIEWED BY:

 

 

BACKGROUND:

Beginning with the 1994 “Planning Needs” Survey, the University of Virginia’s Center for Survey Research (CSR) has conducted six citizen surveys for the Albemarle County.  CSR has a national reputation for its careful approach to research, its level of innovation in survey methods, and the quality of its reports.

 

In 2002, 2004 and 2006, CSR conducted citizen satisfaction surveys to gauge citizens’ thoughts regarding County services to assist the County in setting and assessing the progress of the County’s strategic goals and to help guide the use of County resources. In addition, in 2005, CSR prepared and presented to the Board a “Priority Analysis” report which identified specific items that most strongly predict citizens’ overall satisfaction with local government as part of the FY 06/07 – FY 09/10 strategic planning process. 

 

CSR fielded Albemarle County’s 2008 Citizen Survey during the time period of August 20 through September14, 2008.  This survey included new questions, wording experiments and a combination of new sampling techniques.  In addition, it included cell phone users, which increased representation from key demographic groups. The survey included 767 completed interviews.  Dr. Thomas Guterbock, Director of CSR, provided a presentation to the Board setting forth the survey’s initial results on October 8, 2008 for the Board’s information and consideration during its Fall 2008 Strategic Planning Retreat.

 

STRATEGIC PLAN:

The Citizen Survey process is an integral part of the County’s strategic planning efforts. Citizen Survey data helps the County set goals and assess the progress of the County’s strategic plan.

 

DISCUSSION:

The 2008 Citizen Survey report details the findings regarding citizen views on quality of life, importance of and satisfaction with County services and communication with the County, as well as transportation, growth, development and taxes, and provides trend data for many of the County’s key indicators.  The final report is attached for the Board’s information, and will be uploaded to the County’s website.

 

A brief staff presentation will be provided to the Board on February 4th to provide highlights of information and data analysis not available for inclusion in the Board’s October 2008 presentation. Dr. Guterbock, the Director of CSR, plans to be in attendance during the Board meeting to answer questions Board members may have regarding the final report.

 

BUDGET IMPACT:

The Citizen Survey results provide information that helps guide the use of County resources.

 

RECOMMENDATIONS:

This is provided for the Board’s information.  No action is necessary.

 

ATTACHMENTS

2008 Citizen Survey

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