Public Information Plan

 

 

 

Project/Activity:

Emergency Medical Services Revenue Recovery Program

 

 

Overview/Project Description:

Implementation of a program to recover revenue from EMS transports to help offset expenses related to the Fire Rescue system

 

 

Public Involvement Objectives:

1) Phase 1 – prior to the Board’s public hearing and potential adoption of ordinance

Providing adequate information for people to be prepared to provide comment, communicate basic level of facts about the program and its impacts

2) Phase 2 – after adoption of the ordinance and prior to implementation

More in-depth education and public outreach to help people understand details of the program and how it will work, resolve misunderstandings/misperceptions, explain specifics about how people may be affected, etc.

3) Phase 3 – after billing is implemented

Continue to provide education, monitor need for more specific outreach efforts as program progresses  

 

 

 

Proposed Public Involvement Activities/Timeline:

 

Activity

Person(s) Responsible

Date/Status

Phase 1 – prior to Public Hearing

 

 

Create written materials including Frequently Asked Questions, program overview, etc.

 

Fire/Rescue, Community Relations

completed

Educate county leadership on program basics

Fire/Rescue

underway

Post materials to website, send via Amail, disseminate to appropriate groups/agencies/individuals

 

Community Relations. Fire/Rescue

March, 2008

Press notification

Community Relations

March, 2008

Official notification to Advisory Board, rescue squads, fire departments, emergency room staff

 

Fire/Rescue

March, 2008

Community Forum to explain program basics

Fire/Rescue, Community Relations

March/April, 2008

Phase 2 – After adoption

 

(schedule will depend on timing of adoption)

Create communication task group to oversee public information/education efforts

 

 

 

Schedule Open Houses in the community open to any interested citizens

 

 

 

Prepare targeted materials for special populations including seniors, Spanish language speakers, lower income families, caregivers, etc.

 

 

 

Conduct an educational session for representatives from the media

 

 

 

Schedule meetings with service providers who deal with most at-risk populations including Albemarle DSS, Senior Center, JABA, MACAA, elderly care facilities, etc.

 

 

 

Conduct media campaign with advertising, press releases and public service announcements

 

 

 

Include information in county mailings i.e. tax mailing

 

 

 

Phase 3 – after implementation

 

 

 

Continued education and outreach

 

 

 

 

 

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