Public Information Plan





Emergency Medical Services Revenue Recovery Program



Overview/Project Description:

Implementation of a program to recover revenue from EMS transports to help offset expenses related to the Fire Rescue system



Public Involvement Objectives:

1) Phase 1 – prior to the Board’s public hearing and potential adoption of ordinance

Providing adequate information for people to be prepared to provide comment, communicate basic level of facts about the program and its impacts

2) Phase 2 – after adoption of the ordinance and prior to implementation

More in-depth education and public outreach to help people understand details of the program and how it will work, resolve misunderstandings/misperceptions, explain specifics about how people may be affected, etc.

3) Phase 3 – after billing is implemented

Continue to provide education, monitor need for more specific outreach efforts as program progresses  




Proposed Public Involvement Activities/Timeline:



Person(s) Responsible


Phase 1 – prior to Public Hearing



Create written materials including Frequently Asked Questions, program overview, etc.


Fire/Rescue, Community Relations


Educate county leadership on program basics



Post materials to website, send via Amail, disseminate to appropriate groups/agencies/individuals


Community Relations. Fire/Rescue

March, 2008

Press notification

Community Relations

March, 2008

Official notification to Advisory Board, rescue squads, fire departments, emergency room staff



March, 2008

Community Forum to explain program basics

Fire/Rescue, Community Relations

March/April, 2008

Phase 2 – After adoption


(schedule will depend on timing of adoption)

Create communication task group to oversee public information/education efforts




Schedule Open Houses in the community open to any interested citizens




Prepare targeted materials for special populations including seniors, Spanish language speakers, lower income families, caregivers, etc.




Conduct an educational session for representatives from the media




Schedule meetings with service providers who deal with most at-risk populations including Albemarle DSS, Senior Center, JABA, MACAA, elderly care facilities, etc.




Conduct media campaign with advertising, press releases and public service announcements




Include information in county mailings i.e. tax mailing




Phase 3 – after implementation




Continued education and outreach






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