COUNTY OF ALBEMARLE

 

EXECUTIVE SUMMARY

 

 

AGENDA TITLE:

Digital Government Annual Report 2007

 

 

SUBJECT/PROPOSAL/REQUEST:

Report on Usage of the County Website and Other Digital Government Initiatives

 

 

STAFF CONTACT(S):

Messrs. Tucker, Elliott, Davis, and Culp, and Ms. Catlin, Ms. Pack, and Ms. Gilliam

 

LEGAL REVIEW:   Yes

 

AGENDA DATE:

April 2, 2008

 

ACTION:                INFORMATION:   

 

CONSENT AGENDA:

  ACTION:              INFORMATION:  X

 

 

ATTACHMENTS:   Yes

 

 

REVIEWED BY:

 

 

 

BACKGROUND:

Albemarle County has an active digital government program encompassing a variety of initiative including an external website, an internal intranet, Amail enews service and podcasting, among other items.  The attached Annual Report provides an overview of activity related to these initiatives for 2007.

 

Website Mission Statement:

To create and maintain a dynamic, interactive online government presence that educates and informs citizens and allows people to conduct business with the County in ways that increase our accessibility and customer service and improve our operational efficiency.

 

 

STRATEGIC PLAN:

Goal 1:  Enhance the quality of life for all County residents.

 

 

DISCUSSION:

General statistics provide the best overall picture of website usage.  The following statistics show the year-to-year comparisons of 1) page visits, which indicate the number of times a user accesses the site and is the most critical indicator of website usage; 2) page views, which indicate the number of hits to pages on the website; and 3) downloaded files, which indicate how many documents are being downloaded by website users.

 

General Statistical Highlights:

 

 General Statistics

2005

2006

2007

% Change in Past Year

Average Page Visits Per Day**

2,449

3,830

5,294

+38.22%

Average Page Views Per Day*

16,171

25,859

19,627

-24.1%

Total Number of Files Downloaded

1,070,802

1,299,831

1,421,781

+9.38%

 

Customer Usage Patterns

This data allows us to see when customers are using the website to interact with the County.  An analysis of the data indicates that the website clearly is meeting its primary goal of providing service 24 hour per day, 7 days per week – a true “self-service” opportunity for users.

 

Customer Usage Highlights:

 

Most Downloaded Files

The importance of the download statistics is that they reflect the level of productivity that is occurring on the website – the downloads reflect visits or phone calls that did not have to be made to a County facility, and copying and mailing time and expense that staff did not have to incur. 

 

Download highlights:

 

A-Mail

A-mail is a service of Albemarle County's Community Relations Office to notify the public about the services, programs, and events important to residents, visitors, businesses and the greater community.  Users of this service receive meeting notices, announcements and periodic updates on major events related to the topics they are most interested in. 

 

A-Mail highlights:

 

Podcasting

A podcast is an audio file that is distributed over the Internet for playback on mobile devices and personal computers. Citizens can download the Board of Supervisors meetings from the Albemarle County website or can subscribe to the RSS feed for automatic downloading.

 

Podcast highlights:

 

Staff is engaged in an enhancement project to update website appearance, navigation, and functionality, including improvements to the searching ability of the site.  Staff will provide an update on the project to the Board for its information and input at a future meeting.

 

 

BUDGET IMPACT:

There is no budget impact associated with this Annual Report.

 

 

RECOMMENDATIONS:

No Board action is necessary at this time.  This report is being provided for information only.

 

 

ATTACHMENTS

2007 Digital Government Annual Report

 

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