COUNTY OF ALBEMARLE

 

EXECUTIVE SUMMARY

 

 

AGENDA TITLE:

Digital Government Annual Report 2006

 

 

SUBJECT/PROPOSAL/REQUEST:

Report on Usage of Website and other Digital Government Initiatives

 

 

STAFF CONTACT(S):

Tucker, Davis, Catlin, Gilliam, Pack

 

 

LEGAL REVIEW:   Yes

 

AGENDA DATE:

March 14, 2007

 

ACTION:                                     INFORMATION:   

 

CONSENT AGENDA:

    ACTION:                                 INFORMATION:  X

 

 

ATTACHMENTS:   Yes

 

 

REVIEWED BY:

 

 

 

BACKGROUND:

Albemarle County has an active digital government program encompassing a website, Amail enews service, and podcasting among other features.  This Annual Report provides an overview of activity related to these initiatives for 2006.

 

 

STRATEGIC PLAN:

Enhance the Quality of Life for all Albemarle County Residents

 

 

DISCUSSION:

The attached Annual Report contains statistics on a variety of functions related to our digital government initiatives.  Highlights for a few of those functions are mentioned below.  Generally speaking, we continue to experience significant increases in usage in all phases of our online services, resulting in improved customer accessibility and convenience and efficiencies and cost savings to staff.

 

Overview:

General statistics provide the best overall picture of website usage.  Albemarle County’s website usage continues to climb in all major categories.

 

 

2005

2006

Percent Change

Average Page Views Per Day*

16,171

25,859

+60%

Average Page Visits Per Day**

2,449

3,830

+56%

Total Number of Files Downloaded

1,070,802

1,299,831

+21%

 

Customer Usage Highlights:

This data allows us to see when customers are using the website to interact with Albemarle County.  An analysis of the data indicates that the website clearly is meeting its primary goal of providing 24 hour a day, 7 day a week service – providing a true “self-service” opportunity for users.

 

 

Download highlights:

This section gives the top 20 downloaded files from the Albemarle County Website and the number of times they were downloaded.  The importance of downloads is that they reflect the level of productivity that is occurring on the website – the downloads reflect visits or phone calls that did not have to be made to a county facility, and copying and mailing time and expense that staff did not have to incur as a result of citizens using these download opportunities. 

 

 

 

A-Mail Highlights:

A-mail is a service of Albemarle County's Community Relations Office to notify the public about the services, programs, and events important to residents, visitors, businesses and the greater community.  Users of this service receive meeting notices, announcements and periodic updates on major events related to the topics they are most interested in.  Subscribers can choose from several interest groups and only receive A-mails for topics that they are interested in.

 

 

 

2005

2006

Percent Change

Average messages sent per month

6

8

+33.33%

Average number of subscribers per message

606

800

+32.01%

Total number of subscribers for all lists

1136

2181

+91.99%

 

 

BUDGET IMPACT:

There is no budget impact related to this item.

 

 

RECOMMENDATIONS:

This item is for information only, no action is requested.

 

 

ATTACHMENTS

2006 Website Annual Report

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