COUNTY OF ALBEMARLE

 

EXECUTIVE SUMMARY

 

 

AGENDA TITLE:

2005 Website Annual Report

 

 

SUBJECT/PROPOSAL/REQUEST:

2005 Annual Report with Statistics on Usage for Albemarle County’s Website

 

 

STAFF CONTACT(S):

Tucker, White, Davis, Catlin, Gilliam

 

 

LEGAL REVIEW:   Yes

 

 

AGENDA DATE:

March 1, 2006

 

ACTION:                            INFORMATION: 

 

CONSENT AGENDA:

  ACTION:                          INFORMATION:     X

 

 

ATTACHMENTS:     Yes

 

 

REVIEWED BY:

 

 

 

BACKGROUND:

Albemarle County continues to see rapidly increasing usage of its website as both an information resource and a place where business is being transacted.  The website’s 24 hour a day, 7 day a week accessibility offers obvious customer convenience and access benefits, and extends the county’s ability to interact with citizens well beyond the traditional work day.  The constant addition of new features, for example the online proffer database and the online tax payment option in the past several months, continues to provide additional functionality that drives new traffic to the site.  As we look towards the upcoming addition of GIS and Cityview online in the upcoming year, we expect to see this usage continue its dramatic increase.  Coupled with the use of A-Mail, the county’s online enews service, the website offers a powerful information provision and self-service tool for citizens.

 

 

STRATEGIC PLAN:

Goal: 4.1 -  Provide effective, responsive and courteous service to our customers

 

 

DISCUSSION:

The attached annual report provides a brief summary and comparison of the 2004 and 2005 Albemarle County website usage statistics provided by WebTrends, a comprehensive tracking software package. The report was prepared by the Community Relations Division of the County Executive’s Office.  Please contact Lee Catlin with any questions or for more information.

 

General Statistics

General statistics provide the best picture of website usage.  Albemarle County’s website usage continues to climb in all major categories.  

 

 

2004

2005

Percent Change

Average Page Views Per Day

12,656

16,171

+27.78%

Average Page Visits Per Day

1,783

2,449

+37.35%

Total Number of Files Downloaded

668,811

1,070,802

+37.54%

 

 

 

 

 

 

 

 

 

The attached report provides information on the most frequently visited pages on the site, the most frequently downloaded files, and other specific details regarding the website and our Amail service.

 

BUDGET IMPACT:

There is no budget impact.

 

 

RECOMMENDATIONS:

There are no recommendations associated with this report.

 

 

ATTACHMENTS

Attachment A – 2005 Website Annual Report
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