FOCUSED SIGN COMMITTEE

SUMMARY OF COMMITTEE INPUT

2-10-04

 

 

COMMERCIAL FLAGS

·         A maximum of 3 flagpoles with a maximum of 3 flags (of any type, governmental, commercial or otherwise) per pole per lot.

·         The maximum flag size is determined by the height of the flagpole.

 

Flag Pole Height in Feet

Maximum Flag Size in Square Feet

Up to 25

24

30

40

35

47.5

40

60

 

·         Any flag containing commercial speech may not be larger than the largest governmental flag. 

·         Commercial flags will not be permitted on lightposts and buildings.  Decorative banners or flags will be allowed on lightposts.

·         Minority opinion (2 members):  either keep the regulations as they are and prohibit commercial flags or limit to 1 commercial flag per lot.

·         Minority opinion (1 member):  Commercial flags should count against the total sign area allowed per business.

 

 

ADVERTISING VEHICLE

·         A sign on a vehicle is PERMITTED IF:  a)  the vehicle is parked in a parking space which serves the advertised business, OR b) the vehicle is used in the transportation of the business.

·         A sign on a vehicle is NOT PERMITTED IF:      a)  The vehicle is parked so as to be visible from public roads in a space which does not serve the advertised business, OR b) the vehicle the sign is on, is inoperative, OR c)  the vehicle or trailer is not capable of being moved on its own for example because it is not self-propelled, OR d)  the sign on the vehicle is a modification of the manufacturer’s profile. 

·         The size of a sign does not determine whether the advertising vehicle is permitted or prohibited.  The regulation is determined by other things, such as whether the sign is visible from a road.

 

NEON

·         Bare or uncovered neon is permitted, provided a) it meets some (as of yet undetermined) standard for maximum brightness, b) it does not create the effect of animation or movement and c) it does not outline any structure, sign, window, or part thereof (as is restricted for other forms of light).

·         The brightness (lumens) testing would apply to bare neon and not to covered neon.

·         Minority opinion (1 member) Firmly opposed to any bare neon, in any application, anywhere.  It is not needed and there are many other methods of signage available.  Allowing bare neon will be inconsistent with the ARB guidelines which will not allow it, and will therefore only allow bare neon in the rural or secondary commercial areas.

 

 

WINDOW SIGNAGE

·         Temporary window signage will continue to be regulated as it currently is.  No ARB approval is required, but Zoning approval is required and permits a limited number of signs per year, for a limited number of days.  Signs which do not meet the temporary window signage limitations must be approved as permanent window signs.

·         The display of goods in a window shall not be considered a window sign.  A window sign is affixed to either the interior or exterior of the window or door.

·         Permanent window signs do not require a permit from Zoning but do require ARB approval as applicable. 

·         Window signage cannot cumulatively exceed 25% of the total window and door area on the first floor.  Window signage on any given window cannot exceed 25% of the area of that window.  Window signs may be placed on any floor. 

·         Provision is made for a process to consider a waiver or modification of the 25% coverage for window signs.

·         Minority opinion (1 member) The discrepancy between a window sign and wall sign is problematic to controlling any sign.  Any permanent sign should be sized such as the suggested 9 square feet as has been decided by the ARB.  Temporary signs should be restricted to 25% of the glazed area.  Windows as voids or transparence are integral aspects of the building’s façade and its appearance and should be allowed to act as such. 

 

BIKE RACK ISSUES

1.       For PD, NMD or downtown areas like Crozet, we will need to address signage.  Public input and input from DISC II would be helpful/appropriate to determine how to address signage in those areas.

2.       Should ARB review of signs in the EC be revisited?  Is there a need to regulate signage, given the zoning sign regulations? 

Perhaps need some less subjective process.  Three members stated they think the ARB should have oversight in EC.  One member suggested that “well designed signage and appropriately designed buildings to accept signage are assets to the environment.  This is an aesthetic impact that is enormous and the zoning regulations do not address aesthetics.

 

One member suggested they should get their issues in black and white in the Z.O.  Another suggested that the guidelines should be such that the ARB is not necessary. 

 

 Go to Attachment B

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