AUDIENCE

MESSAGE

TACTIC/ACTIVITY

RESOURCES REQUIRED

Urban Area Residents

Positive attributes and long term  benefits of urban areas/ urbanization efforts

Presentations to neighborhood assoc. and other civic orgs

 

DVD and other supporting materials

Staff time

 

We are making progress towards improved infrastructure

Regular updates on urban projects via website and email/ increased visibility

 

Staff time in gathering update info and posting to website

Master Plan Area Residents

Master planning has positive results for a neighborhood

 

Publication that outlines positive attributes of existing community

Neighborhood profiles for each urban area available prior to master planning kick off

 

The Neighborhood Model is a beneficial and desirable urban form

 

Presentation that explains the neighborhood model, success stories, etc.

DVD and other supporting materials

Staff time

Potential/new county residents

Urban areas are an attractive residential alternative

 

Printed materials and website items that focus on benefits of urban living

Staff time in preparing materials, printing costs

 

Growth management strategies differentiate bet. urban and rural areas

Printed materials and website items that articulate different service levels, amenities, etc.

Staff time in preparing materials, printing costs

Business Leaders

Positive business opportunities are created by new urbanization policies

Presentations to business groups, printed materials for distribution

Staff time in preparing materials, printing costs, doing presentations

Advocates of Rural Protection/

Rural Area Residents

Healthy, vibrant urban areas can reduce development pressure on rural areas

Presentations to rural advocacy groups, rural civic organizations and neighborhood associations

Staff time in preparing materials, printing costs, doing presentations

Text Box: Proposed Communications Plan 
Community Relations and Urbanization

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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