ARCHITECTURAL REVIEW BOARD STAFF REPORT

 

 

 

Project #: Name

 

ARB-2004-11: Goodwill Industries Sign

 

Review Type

 

Certificate of Appropriateness for a Sign

 

Parcel Identification

 

Tax Map 78, Parcel 5F

 

Location

 

On the north side of Route 250 East, east of Route 20 North and the Pegasus auto dealership, at the site previously occupied by Authorized Auto Service

 

Zoned

 

Highway Commercial (HC) and  Entrance Corridor (EC)

 

Owner

 

Gambit LLC, Bluebird Land Trust; John and Beverly McGowan TRS and Pantops LC

 

Magisterial District

 

Rivanna

 

Proposal

 

To install an internally illuminated channel letter wall sign and an internally illuminated freestanding sign

 

ARB Meeting Date

 

March 15, 2004

 

Staff Contact

 

Janet Miller

 

PROJECT HISTORY

The ARB reviewed and approved signage for Authorized Auto Service at this site on December 3, 2001. The approval was for a cabinet sign and internally illuminated red channel letters for the front of the building. The red channel letters were approved at a height of 24”. The cabinet sign was approved with a 4’ wide metal base and a panel measuring 5’ high x 10’ wide with red lettering on an opaque light brown background.  The existing Authorized Auto Service sign is nonconforming in height (14’) and area (50 SF) and is located off-site.

 

CONTEXT

The building is located on Route 250 East in the Pantops area, which is characterized by a variety of commercial uses.

 

PROJECT DETAILS

A new freestanding pole sign is proposed to be installed in the same location (in the parking area, west of the building) as that of the existing sign. Because the proposed base of the sign will utilize an existing pole, the sign does not require a special use permit for an off-site location. The proposed sign is a double-sided, internally illuminated aluminum cabinet on a skirted pole. The proposed area and height of the sign has been reduced by 25%, thus bringing the sign area and height into conformity. Illuminated channel letters are proposed for the front (south) side of the building.

Freestanding Sign

Type: Pole sign

Location: Along the parking area, west of the building

Overall Sign Height: 12’0”

Panel

Size: 2’8” tall x 12’ long x 2’ deep (32 SF)

Material: Aluminum

Text: “GOODWILL”

Colors: White background; blue (PMS # 2051) letters

Illumination: Internally illuminated, text only

Background: White opaque background

 Base:  White skirted pole, 24” wide x 9.5’ high

 

Wall Sign

Sign Type: Channel letters

Illumination: Internal neon

Text: “GOODWILL”

Sign Size: 42” high x 25’ long                                        

Overall Sign Height: 18’ to top of sign

Colors: Blue faces (PMS #2051), gold trim caps and black returns

Graphics: None

Raceway: Ivory

Location: On the south face of the building, fronting Route 250, centered within the middle section

 

 

ANALYSIS

Freestanding Sign

Comments:

·        The sign meets Zoning Ordinance requirements for the area and height of the sign.

·        A pole sign is proposed; however, the ARB Guidelines indicate that monument signs are preferred over pole signs. Given the off-site location, revising the design to a monument sign does not appear to be a reasonable solution in this case.

·        Landscaping has not been proposed. The sign is located in the parking area and landscaping is not expected to sufficiently mitigate the negative impacts of this sign.

·        The proposed colors of the sign are not coordinated with the building. The roof of the existing building is green, the columns and railing color are ivory and the metal siding and stucco color are light to medium brown. In February 2002, the ARB ruled that the background color of the sign shall remain opaque light brown as previously approved in 2001.

·        The sign is internally illuminated with an opaque background. The ARB Guidelines indicate that external illumination is the preferred method for lighting a sign.

Recommendations:

·        The freestanding sign shall have green text to match the green on the building.

·        The freestanding sign shall have a light brown opaque background that coordinates with the color of the building.

 

Channel letters

      Comments:

·        The sign meets Zoning Ordinance requirements for the area and height of the sign.

·        The color of the text is not coordinated with the building colors. The roof of the existing building is green, the columns and railing color are ivory and the metal siding and stucco color are light to medium brown.

·        Trim caps are proposed as gold. Gold trimcaps do not support an overall coordinated appearance.

·        The height of the proposed channel letters is too tall. The sign is overscaled and overwhelms the face of the building. At the proposed size, the sign will have the appearance of a billboard.

Recommendations:

·        The channel letters shall have green faces, trimcaps and returns to match the green on the building.

·        The channel letters shall not exceed 24” in height.

 

 

RECOMMENDATIONS:

Staff cannot support the signs as proposed. Staff recommends approval of the signs with the following changes:

 

Freestanding Sign

1.      The freestanding sign shall have green text to match the green on the building.

2.      The freestanding sign shall have a light brown opaque background that coordinates with the color of the building.

 

Wall Sign

1.      The channel letters shall have green faces, trimcaps and returns to match the green on the building.

2.      The channel letters shall not exceed 24” in height.

 

 Go to Attachment D - Action letter

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