COUNTY OF ALBEMARLE

 

                                                                    EXECUTIVE SUMMARY

 

 

 

AGENDA TITLE:

Charlottesville-Albemarle Convention & Visitorsí Bureau Agreement

 

 

SUBJECT/PROPOSAL/REQUEST:

Approve City/County ordinance which establishes an agreement for funding and operating the Joint Visitors Bureau

 

 

 

STAFF CONTACT(S):

Tucker, Davis, Mark Shore

 

AGENDA DATE:                      

May 5, 2004

 

ACTION:    X                               INFORMATION:    

 

 

CONSENT AGENDA:         

     ACTION:                                INFORMATION:

 

 

ATTACHMENTS:      Yes

 

 

REVIEWED BY:

 

 

BACKGROUND:

Since 1989, the Charlottesville-Albemarle Convention and Visitorsí Bureau (CACVB) has operated a joint exercise of powers agreement between the County and the City of Charlottesville and has been jointly funded on an annual basis in accordance with a formula based on local sales and lodging taxes.  The CACVB has been supervised by a Management Committee consisting of the County Executive, City Manager and the President of the Chamber of Commerce.  A Regional Tourism Council, consisting of 15 people appointed by the Management Committee, has served in an advisory role to the CACVBís Executive Director.  A new joint exercise of powers agreement for this operation is being proposed.  This agreement is required to be approved by ordinance. 

 

 

STRAGEGIC PLAN:

Goal 2.2:  Protect and/or preserve the Countyís natural resources.

 

 

DISCUSSION:

In November of 2002, the CACVB began a strategic planning process to evaluate marketing, performance, governance and structure.  The CACVB is implementing its Strategic Plan which supports changes to the current Visitorsí Agreement.  The most substantive changes included in the revised agreement are that it: 

 

(1) eliminates the Charlottesville Regional Tourism Council but increased the size of the CACVBís governing board from three to eleven including representatives from the tourism industry,

 

(2) funds the CACVB based upon 30% of City and County annual transient occupancy tax revenues, and

 

(3) specified performance measures by which the CACVB is held accountable for funds provided.  Mr. Boyd has reviewed the agreement as the liaison for the Board of Supervisors, just as Mr. Martin has served in that capacity in the past.

 

City Council conducted its first reading of the ordinance on April 19th and is scheduled for its second reading on May 3rd

 

 

RECOMMENDATION:

Staff recommends approval of the attached 2004 CACVB Agreement and Ordinance.

 

 View agreement

View Ordinance

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