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Albemarle County Newsroom

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Thomas Jefferson Partnership for Economic Development Launches New Name, Brand
3/21/2013

The Thomas Jefferson Partnership for Economic Development—a public/private partnership that helps create new jobs and investment in Charlottesville and seven surrounding counties—today unveiled a new name, brand and messaging.

The nonprofit, now known as the Central Virginia Partnership for Economic Development, unveiled its new identity this morning to an audience of local and state business and government leaders at the UVA Research Park. The event was hosted by the University of Virginia Foundation.

The Central Virginia Partnership’s new tagline reads, “Bold ventures begin here.”

Virginia Secretary of Commerce and Trade Jim Cheng and Virginia Economic Development Partnership CEO Martin Briley spoke at the event, touting the organization’s ingenuity and the new brand’s advantages for the region and the state.

The Central Virginia Partnership serves Charlottesville and the Counties of Albemarle, Culpeper, Fluvanna, Greene, Louisa, Nelson and Orange. The organization also acts as regional liaison between its communities and the Virginia Economic Development Partnership and Virginia Department of Business Assistance.

The new Central Virginia Partnership name, brand and vision are a result of a comprehensive brand assessment and rebranding process, facilitated by The Ivy Group, in an effort to better communicate the region’s location and advantages to companies considering relocation.

“If a brand promises, it must deliver,” said Partnership President Helen Cauthen. “We realized that the TJPED brand wasn’t taking full advantage of Central Virginia as a prime business location—the organization needed to reposition itself in order to move forward.”

Cauthen said the Central Virginia Partnership, refreshed and refocused, will concentrate on attracting those industries identified last year in the organization’s Target Markets Report, specifically financial and business services and information technology companies, to the region.

About the Central Virginia Partnership for Economic Development

Formed in 1995 as the Thomas Jefferson Partnership for Economic Development, the Central Virginia Partnership for Economic Development is a 501(c)(6) non-profit, public / private partnership aimed at helping create new jobs and investment in the region. The Central Virginia Partnership shares staff and resources with the Piedmont Workforce Network and the Central Virginia Small Business Development Center to expand its services for existing businesses, entrepreneurs, job seekers and employers. The organization’s service territory includes Charlottesville and the Counties of Albemarle, Culpeper, Fluvanna, Greene, Louisa, Nelson and Orange. The Central Virginia Partnership also acts as regional liaison for the Virginia Economic Development Partnership and Virginia Department of Business Assistance.  For more information about the organization and the communities it serves, please visit www.centralvirginia.org.


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